SEO PRODUCT CONTENT ENRICHMENT
Combining strategies for both SEO and great consumer shopping experiences, my team enriched the content for roughly 1.5% top sellers of the millions of products sold on Sears and Kmart.

Enrichments include: product titles, key features, SEO page titles, SEO meta descriptions, product descriptions and product feature highlights. We work closely with our Sears Holdings India content team to enrich images, warranty and specification information in tandem.

This is a deck we put together to explain how and why we do what we do to our internal business unit partners.